The Top 5 Sales Readiness Initiatives with the Greatest Impact
Sales Readiness means many things. Lots of initiatives can fall under that banner.
Wouldn’t it be great to know which five (5) have the greatest impact on Sales performance?
The world’s largest online training community, TrainingIndustry.com, recently released the findings of its major Sales Readiness survey. In it they identified 14 “sales readiness” initiatives, and then asked the respondents to rate them based on perceived impact.
Here are the top 5:
- Value Propositions –creating differentiated positioning that helps create competitive separation
- Product/Service Information – providing accessible, usable solution information not just feature/function
- Executive Communications – help communicating with executive buyers not just user influencers
- Customer Needs Assessment – improve ability to conduct insightful discovery conversations
- Overcoming Common Sales Objections – reframe concerns to take them off the table or turn to advantage
What do all of these top sales readiness initiatives have in common? They all revolve around creating and delivering great sales or customer messaging. In other words…messages matter most when it comes to impacting sales performance. What are you doing to fine-tune your messaging? What is your organization doing to leverage their messaging as a strategic asset?
Here’s a quick, 5-minute executive summary review of those findings to help you focus on the Top 5 Sales Readiness.
Can’t click on the image above? Copy and paste this link into your browser:
http://www.brainshark.com/corpv/salesreadinesssurvey?tx=Feed
Posted by Corporate Visions Inc. 
