Reading List

TITLE

AUTHOR(s)

PUBLISHER, DATE

TOPIC

Blue Ocean Strategies: How to Create Uncontested Market Space and Make Competition Irrelevant

W. Chan Kim & Renee Mauborgne

Harvard Business School Press, 2005

Strategy & Competition

Back of the Napkin

Dan Roam

Portfolio Hardcover, 2008

Running Meeting & Presentations

Predictably Irrational

Dan Ariely

HarperCollins, 2008

Social Psychology & Interactions

Made Stick: Why Some Ideas Survive and Other Die

Chip Heath & Dan Heath

Random House; 1 edition, 2007

Systems & Planning

Blink: The Power of Thinking without Thinking

Malcolm Gladwell

Back Bay Books, 2007

Cognitive Psychology

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell

Back Bay Books, 2002

Social Psychology & Interactions

Customer Message Management: Increasing Marketing’s Impact on Selling

Tim Riesterer & Diane Emo

South-Western Educational Pub, 2006

Sales & Marketing

Samurai Selling: The Ancient Art of Service in Sales

Chuck Laughlin & Karen Sage, Co-Authored by Marc Bockmon

St. Martin’s Griggin, 1994

Sales

Influence: The Psychology of Persuasion

Robert B. Cialdini

Collins Business, 2006

Consumer Behavior, Sales

The Evolution of Consciousness: The Origins of the Way We Think

Robert Ornstein

Simon & Schuster, 1992

Mind & Brain Research

You Are the Message

Roger Ailes

Doubleday Business, 1980

Presentations, Social Situations

The Magic of Rapport

Jerry Richardson

Meta Publications, 1998

NLP

22 Immutable Laws of Marketing: Violate Them at Your Own Risk

Al Ries & Jack Trout

HarperBusiness, 1994

Marketing

Influencing with Integrity: Management Skills for Communications and Negotiation

Genie Z. Laborde

Syntony Publishing, 1984

NLP

Instant Rapport

Michael Brooks

Grand Central Publishing, 1990

NLP

Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

Business Olus, 1997

Sales & Marketing

Selling to Vito

Anthony Parinello

Adams Media, 1999

Sales

Emotional Intelligence: Why it Can Matter More Than IQ

Daniel Goleman

Bantam Books, 10th Anniversary Edition, 2005

NLP & Sales

My Voice Will Go With You

Sidney Rosen

W. W. Norton & Company, 1991

Communications

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